Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. The mountain bike is the perfect companion to discover new things off the beaten track. Shop all Genesis Bikes with sizes ranging from 18" to 700c, in kids and adults sizes. We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. Never blame a person, blame a tool, people are never to blame only the tools they choose to use. The shifters and RD were DA and that was it. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. Schedule a one-on-one call today! Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. There are many many people for whom Wmart is their entire mass produced goods consumption experience. And the company currently sells more bicycles in the United States than any other retailer. It's like the lineup are marketed just like any other Walmart products, and the bike prices don't make sense. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. People talking about this being good for "the industry" have no idea what they're talking about. The gravel scene is important for that. As a straight-up road bike, wed have no issues with the Viathon G1. Viathon is backed by the big box retailer but has teamed up with industry veterans that'd designed frames for brands like Cervelo and Pivot. I have my doubts. Press question mark to learn the rest of the keyboard shortcuts One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. Wouldnt be caught dead buying one of their bikes but competition in any industry is a good thing. The load is transmitted through four large bearings and a large 19mm chunk of steel. Savvy consumers may baulk at the Walmart connections not just because of the value connotations but also the corporates reputation for poor labour relations but nor is Viathon a bike brand for the decal-focussed. They are direct to consumer from the website, just like Canyon. If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. It doesnt have to adapt to the future, it is the future. https://bikepacking.com/routes/arkansas-high-country-route-northwest-loop/. The bike uses a very rigid pivot/BB comprised of two MID-BB's inside one another. Returns only available to original purchaser. We will strive to give our honest thoughts and views throughout. REI bikes are made by the largest manufacturer in the industry, Giant. the forks face the right way. He doesnt have a marketing team: he outsources that to Idaho-based Cranktank, the PR and marketing outfit led by Adrian Montgomery, ex of Scott, and Scott Montgomery, ex of both Cannondale and Scott and who is also the current president of Reynolds Cycling. (The first was at the Sea Otter expo earlier in the year.). The Viathon Lineup. Walmart (and the greater MTB community, tbh) would be better served by selling an aluminum hardtail trail bike w/ decent components, a dropper, and moderate/slack geometry that is trail ready out the door for $800-$1200 (a pricepoint unobtainable currently in the new bike market) so that new riders AND riders who are cash strapped have somewhere to get started that isn't going to fall apart on them after a few rides. Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. Spesh's Fuse 27.5 comes to mind, costing ~$1200. It's funny - as a surfer, I'm seeing a lot of people who typically spend mediocre wave days in the water scrapping for a lousy ride now turn towards mountain biking as their go-to activity when the waves are garbage. If we stopped inventing new shit the whole circus might just collapse in on itself overnight. GravelNut April 10, 2019, . And I suspect Viathon isnt relying on a deep tech story to market its bikes for a simple reason: the frames dont seem to offer clear innovation in design or materials. I would have thought their frame prices would have more closely matched online Chinese carbon frames. Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. When I worked for Fly racing in sales it was a tough barrier going from Moto shops to bicycle. Honestly the bike prices are high because people buy them LOL. We don't need a review. Certainly Viathon's not to that point yet, but time will tell. I want to figure out how to use that customer base to grow the bike industry.. Mount a water bottle to the frame and stay hydrated for harder riding. Bicycle Shop. Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. The R.1 is available in five stock frame sizes (52-59cm), and three complete bike build in addition to the $2000 frame & fork. I read an article that estimates the bikes the top pro supercross riders use would cost somewhere in the range 100k-200k. I just pay the numbers. we must also look at what it costs to produce in numbers. Good. Read more. 2 - You can't buy these bikes at a Walmart. I'd be interested in something like this (depending on where I lived) but it would likely be a third or more mountain bike for me and that seems unlikely. 1600 is still not going to mitigate the way this bike rides, and that is maybe something some folks wouldnt be willing to compromise on at any price. Despite this pedigree, Tom and Steuart Walton had no hand in launching Viathon. Explore, search and compare thousands of the world's best mountain bikes here on Mountain Bike Database. Will hopefully bring the prices down across the board. Little info you may want to know about the Waltons. When everyones selling a $3,500-ish Shimano Ultegra disc-equipped carbon gravel bike with an oversize headtube, asymmetric rear triangle, and scads of tire clearance, its a little hard to stand apart from the crowdeven when there are real differences. Good, we need more of this competition. Im guessing thatwithout the connection to the largest retailer in the world, Viathon wouldnt be getting nearly this level of attention. Manufacturing costs vary inversely with manufacturing rate. The Waltons own Moosejaw. bicycle Viathon has chosen a RockShox SID RLC with 120mm of travel. And the mountain-biking-mad Waltons have also upgraded the MTB trails close to Walmarts corporate HQ in Bentonville, Arkansas. Of course they will be. But once you lend them a bike and let them tear it up, they are all-in, 99% of the time pending an injury. He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. Brilliant, someone commenting who clearly has no idea how much it costs to actually make a bike. You can buy the same frames on aliexpress for under $300, or if you're more risk-adverse you can buy them through this guy: Perhaps we'll see a revolution that surfing seems to be having. Don't forget to donate a dollar for starving children. In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. They also have their own brands, among which there's their B-Twin brand of bikes and bike accessories brand. Viathon Bicycles Promo Codes, Coupons & Deals for February 2023. Correct that 74 million. The difference is being wholly owned by US hypermarket chain Walmart. Refunds can only be issued to your original payment method. The crankset was square taper FSA even though Sora was already using HT2 by this time. Dont squint at the pix, the forks face the right way. Or did you have its sale / closeout pricing in mind ($1,599)? Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Nowadays, a search for Viathon bikes on the Walmart website (see here, here and here) returns a notice that the item is no longer available; the image from the final link (also shown above) displays another brand and model entirely. That's a lot to love. Good question, Dan, and one we'll come back to in just a minute. c'mon. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). Im sure you can find wheels that wouldnt clear, depending upon hub design, and wheels that would be just fine. A Redshift Sports ShockStop Stem tamed the harsh vibrations coming from the Viathons beefy carbon fork. There may be a slightly lower initial cost but damn, these are gonna have terrible resale value. Walmart is hoping to entice customers to Viathon with a no-questions-asked return policy. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. That's a common argument in PB comments and everyone blows up saying you can't actually get a good mx bike for that price so why did I see one like you mentioned for 6k at my dealership? I have noted that we are not the only ones saying this, for what it is worth. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE The GX spec would be tempting if the geometry and looks weren't reminiscent of my 2009 Stumpy hardtail. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. ''', And indeed they were. The average person is a Walmart shopper, he says. The Bike Forum. When flexing the wheels on hard pedaling, I get some rubbing which viathon attributed to spokes being out of tension, but the clearance is ridiculously minimal. Boost? Atomik/Berd Ultimate Gravel Wheels: At The Finish, The Riding Gravel Pedal Round-Up: Time Pedals Wrap-Up, Showers Pass Hi-Line SS Shirt and Cross Country Shorts: Quick Review, Cannondale Topstone Carbon Force eTap AXS: Getting Rolling, Episode #64 Waffle, GORE, Touareg, Hunt Wheels & More, WTB SG2 Gravel Tires: Resolute Checkpoint , Bontrager Circuit WaveCel Helmet: Quick Review, Gravel Grinder News: Shimano Introduces CUES New Mid-Level Group. The parts kits feature quality components from premium suppliers. But Quan is the only person mentioned in a team of top bicycle industry veterans with decades of collective experience. The only other real face behind Viathon is brand manager Zach Spinhirne-Martin, who spent nine years with the online retailer Competitive Cyclist before joining Walmart as its bike category manager. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 29er MTB. New bike brands come and go, but its rare that one makes as big of a splash with its debut as Viathon, a new direct-to-consumer marquee that launched this week. Meanwhile, the Waltons have put Millions? While you could swap to 650B wheels, and the bike can carry a front rack, there isnt a lot of versatility built in here beyond that. Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. I know you're talking frame only, but at least this one ships with tires that actually fit the frame (unlike the DV9, which has known problem with tire rub on the tires it ships with). So how much cheaper are these complete builds? Its not the products: a three-frame range of MTBs, and gravel and road bikes. Viathon bikes. Tapping into the gravel and bikepacking trends is the G.1, with the frameset and 105 options priced identically to the R.1. Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. Bikes cost more than motos, makes no sense at all. Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. It makes it a lot more difficult to invest in processes and equipment that can ultimately bring the cost down significantly. Marketing has been slow-burn so far, rolling out a website and social media, getting journalists on the bikes at Sea Otter, and paying for GCNs Simon Richardson to ride the G1 from Outerbike in an advertorial video posted on 12th July and which has already had 34,000 views. He designed Turner and Cube bikes, the first Pivots, and Diamondbacks for 5 years. A year later, the bikes closed out for about $1,000 apiece, and I read at the time on various online consumer groups that sharp-eyed cyclists were snapping them up as preassembled build kits and flogging the framesets online for maybe a hundred bucks a copy.

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